UPDATE: I’m overwhelmed by the love and support I have received since hitting publish on this post. Thank you for every single comment, message, email, and text. I have loved and cherished each and every one. Warms my heart to know I have connected with so many of you. Thank you thank you thank you!
I started this blog in July 2012 for a few reasons. I was always an avid blog reader, loved writing, liked the idea of running a business by myself, and also I wanted to work on my self esteem and self acceptance through taking pictures of myself.
Over the years, the blogging landscape has changed, and everyone wants a slice of the influencer pie. Why wouldn’t you? Get a few thousand followers, start charging brands, and boom! You’ve got yourself a sweet little side hustle where all you have to do is post on Instagram, right?
As it turns out, there’s a tipping point when it comes to posting pictures of yourself online. It starts as a confidence boost, overcoming fears, learning to put yourself out there, then slowly over time it becomes some demented shrine to a life that isn’t real.
Am I wrong?
If social media is everyone’s highlight reel, then the social media of a blogger is that times a million. It’s a fake, made-up life designed to “inspire” people, but does it actually achieve that goal?
How many times have I been on vacation or out with my loved ones and instead of cherishing the moment, I was more worried about finding the perfect shot to post on Instagram? Gross.
And for what?
So strangers on the internet will like me? So I get more followers and more money?
It’s time for a reality check and here it is. My blog is no longer about me. It’s about a version of me that I’m not terribly psyched about. I’m tired of feeling pressure to keep up with everyone else – to publish more shitty content and to try to get more attention.
My blog didn’t start out that way, but that’s definitely what it has become.
I have made huge mistakes and sacrifices in my personal life to keep this blog going and I’m having a hard time figuring out why. I can no longer justify it. It makes no sense.
I think fashion and style can be very empowering. Finding your personal style can give you confidence and make you feel like your best self, but does that mean you need to go into debt to have the biggest closet on earth? That you need to convert your entire second bedroom into a massive closet with two walls full of shoes you barely wear? Absolutely not.
And that’s where this has gotten derailed. I’m no longer helping anyone or genuinely inspiring them, only contributing to greed and consumerism and the fake Instagram life, and for me that is over.
Does this mean I’m shutting down My Boring Closet? Yes, but not forever. This place on the internet no longer serves me or you. Perhaps someday I will create a new blog and write about things that matter, but for now this blog must evolve or shut down.
Thank you for being my internet friend and encouraging me along the way. I hope we can reconnect again.